Does Brisbane need a second NRL team? Can the city support it? Where will they play and train? How will this affect other bids? Who will coach and who will play for them? What will it be called? Find out all those answers and more here.
The Brisbane NRL Expansion Bid has a model for long-term sustainability and needs to be run as a business to ensure we can effectively provide on-going support to grass roots Rugby League. There needs to be a level of profitability in the club to ensure we can do this. As a bid, we are passionate League fans who want to see the code thrive and develop to the level it deserves and needs to be to compete against rival codes. We haven’t seen any plans for any other bids and it wouldn’t be fair to comment on any other ‘models’.
There are currently three (3) venues being explored by the Brisbane Bombers NRL Expansion Bid. Two of the three are inner-city venues with a multi-use training facility, gymnasium, training fields, administration and running track to be constructed. The final venue will be nominated as part of the Bid Documentation to be presented to the NRL if and when expansion is called.
The backbone of sustainability is having commercial, corporate and fan support. There needs to be strong commercial partners willing to invest millions of dollars in sponsorship, corporate partners to support corporate hospitality sales and a large fan base to build membership and attend Suncorp Stadium regularly. Starting a team in the regions that are up to a 2-hour round trip to get to Suncorp Stadium where there are less than $5m in commercial partners and support will ensure a team simply cannot compete long-term. These regions would rely on leagues clubs and pokie-revenue (Queenslanders lose more than $5m a day in pokies) and this model cannot fund teams as they did in the 80s and 90s. Pursuing this model will see more heart-ache for fans as is the case with many Sydney-based clubs. Brisbane is the largest market between Sydney and Singapore and there is an array of partners in the Brisbane CBD to support the club and a huge fan base all over the South-East corner who love rugby league and don’t have a team. Quite simply, Brisbane is the only choice for a new team which will bring long-term success.
New commissioner Peter V’Landys has identified Brisbane as the 17th team in the 2023 NRL Broadcast deal should the ARL Commission decide to expand. Buckle Up!’.
The Brisbane Bombers Bid team has been pushing since late 2010 for a 2nd side to enter the NRL out of Brisbane. With an Executive Team of a experienced individuals coupled with Advisory Board of a group of individuals with a combined 200+ years in Sporting Administration, Politics, Corporate Governance and Business Entrepreneurship, the Bid is well steered for long-term success.
A clear-orientation on long-term sustainability and integrity (both on and off the field), community orientation, whilst maintaining a business model that will ensure the team is around decades to come. PwC have been brought into the bid as a consulting firm to maximize the opportunity for success with a range of partners with the proposed Brisbane Bombers training ground, just minutes from the Brisbane Airport, Suncorp Stadium and the Brisbane CBD.
There is no single element to a Bid to be successful, but many moving parts that needs to be business minded, community oriented and add value to the game of Rugby League. There are multiple advantages that the Brisbane Bombers can provide to the NRL, but pending and ARL Commission directive, the Bid Team will continue to develop a plan for long-term success.
Most definitely. Suncorp is one of the best stadiums in the world and to have the Brisbane Bombers based there is important to strengthen the NRL brand in across Queensland. It would ensure that Brisbane has Rugby League on offer nearly every week during the NRL Season.
There is a lot of passion with a number of bidding teams vying for potentially two expansion positions in the National Rugby League. The Brisbane Bombers NRL Expansion Bid is no different. We are passionate, but passion only goes so far. This passion needs to be coupled with a strategic business plan that fits a sustainability focus beyond a 5 or 10 year strategy. Each bidding area has its key strengths as weaknesses. No single bid would be a hands-down ‘shoe-in’ should the ARL Independent Commission call for expansion tenders in 2012 or beyond. The Brisbane Bombers have a very unique set of strengths compared to most bids including:
- Corporate Dollars Available
- Community Engagement Opportunities
- Number of Junior Clubs / players in the vicinity to benefit from a 2nd NRL side
- TV Rights Broadcasting of a 2nd Brisbane game on a weekly basis
- Local Derby – Brisbane v Brisbane provides many corporate, networking, sponsorship, community activities that don’t currently exist
- A Community Program, with a targeted $1 million to be spent annually spent on engaging the community through a wide range of activities as well as another $1 million annually on development of Rugby League players from juniors through to Elite squads.
We have been very strategic in our identification of grass roots support opportunities. We understand that there are limited funds and while a proposed increase in funding from Television Rights from 2023 will assist greatly, it won’t be the all-saving grace. We want to have two to three Queensland Cup clubs under our banner so that we can provide financial and off-field support – we believe we can have the strongest impact with teams not currently aligned with an NRL side. The Titans have the Southern and Western corridor aligned with their team, the Broncos have a solid-portion of the Brisbane-based Queensland Cup Clubs – we want to be able to align with clubs not currently receiving as much support as they would like, including the areas aforementioned.It is proven in our research that there is easily room for another team in Brisbane. The Broncos have a tremendous supporter base and it is demonstrated that while they have a large number of supporters in Brisbane, there are more than enough potential fans based in Brisbane who are ready to get on board with a second-team, should it be added into the NRL. Part of our long-term planning is to ensure we don’t impact the Broncos – they are by far the most supported team in the NRL and for the proposed new team to provide a strong value proposition to the NRL, we need to ensure we’re not impacting their market, but rather, draw on corporate and public support outside of their current catchment.
There are currently a number of shareholders in place should the Brisbane Bombers be granted an NRL License. No single person would hold a majority ownership of the club. As with a number of successful NRL clubs, the Brisbane Bombers would be a privately owned business with a mandate to facilitate the growth of Rugby League across the community through to junior players to the Elite level whilst maintaining the integrity of the Bid through a focus on: Community, Integrity, Sustainability, Success.
The Brisbane Broncos on and off the field are an extremely successful club and can be used as a template for proposed NRL side that wishes to gain a license. With the population of Brisbane above 2,000,000 and south east Queensland above 3,000,000 there is overwhelming community support for the Brisbane Bombers. Recent State of Origin, Rugby League World Cup and Four Nations matches have shown in a sport-focused market, Brisbane and SE Queensland residents love their Rugby League. With only 12 NRL Games a year on show in Brisbane (100+ games in Sydney), Brisbane-ites deserve more opportunities to see live games, whether you’re a Broncos supporter, Bulldogs or a League supporter without a team. Based on potential players, coaching staff, corporate dollars and a community engagement strategy second-to-none, the Brisbane Bombers will be a long-term team with success behind the scenes to maximise opportunities for victory on the field.
With rugby league being the strongest of the 4 football codes in Queensland there is overwhelming support that there are plenty of opportunities available for a second Brisbane team. The Brisbane Broncos have one of the highest amounts of corporate sponsorship in Rugby League and for each of their major sponsors on board, there is exclusivity given to that category so that no competitors in the industry can also be part of the team. This provides a tremendous opportunity for a wide range of corporate clients based in Brisbane and Nationally to be part of the Brisbane Bombers.
Most definitely. With three teams and effectively 3,000,000 people in SEQ a third NRL team will help to strengthen the NRL brand in Queensland. The local derby concept will be bought to a new level with effectively a Battle of Brisbane happening twice a year and State Derbies throughout the course of the season. In the target area north of Brisbane, both the Moreton Bay Shire and Sunshine Coast Regional Council will have more than 500,000 people each over the next decade, providing a total catchment of 4,000,000+.
Want to ask a question that’s not here? Send it to us at info@BrisbaneBombers.com.au and we will endeavour to address each query individually.